Style Over Function: an Etch A Sketch for the iPod Generation

At the Toy detective Agency we make use of the computer products made by Apple. However, this not because of the shallow allure of their shiny, glowing form. No, these machines do the job of computing and do it better than any other difference engine I'm willing to sign a cheque for.

It is the aesthetic perfection of some of the world's most cherished toys that delight us the most, so it was with great pleasure that we found our gaze cast upon an Etch A Sketch iPad case.

It's an official product by the Ohio Art Company that is marking the 50th Anniversary of the drawing toy that has sold 150 million units worldwide since its launch. By comparison over 3 million of Apple's iPad sold in its first 80 days.
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