Mothercare to Remove Mumspace Studios from Stores


Clothing department in Mothercare Edmonton

Mothercare’s CEO, Mark Newton-Jones, has told the Times that he wants an entirely new
look for stores, including branches that have been refurbished within the last three years.

Mr. Newton-Jones said: “We want more of a boutique feel — more of a department store, rather
than a shed”. The Times, also told of his desire to remove “yoga rooms” because they were
under-used and involved too much organisation.

Mumspace in a Mothercare store

These yoga rooms are actually called Mumspace and are present in five of the company’s UK
stores: Dudley, Edmonton, Leeds, Romford and Southampton. A number of small and part-time
businesses operate various classes and activities, such as, yoga for mothers and mothers-to-be,
dance sessions for children, and sensory experiences for babies.

Refurbishment of Mothercare’s larger out-of-town stores will make room for soft play concessions, such as, Jellybugs and Soft Play Essex which already operate in a number stores.

Jellybugs soft play area in a Mothercare store

Further evidence : Retail Week

Correction : this article was altered, 29 May 2015, to reflect that the original source of the story
was the Times.

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