Average Barbie could soon meet average Ken. The makers of crowdfunded Lammily doll are now raising money for for a male version.
Just as the original Lammily was based upon the average proportions of a 19 year-old woman, the new doll will have the proportions of an average 19 year-old man based on data from the University of Michigan.
So, like The Toy Detective, this chap gets his six-pack from the off-license, rather than the gym.
The crowdfunding campaign on Tilt seeks to raise $70,000 (£49,300) in order to get the first batch into production. Backers have the chance to pre-order an exclusive first edition of the doll, dress in a plaid check shirt, denim shorts and brown deck shoes.