Toys R Us Pops-Up in INTU Derby

Toys R Us has opened a new store in intu Derby shopping centre where there was previously a branch of Currys, the electrical retailer.

The company has been trading in an out-of-town store on Wyvern Way for a number of years.

The new shopping centre location will see Toys R Us compete directly with established retailers Midco Toy Planet and The Entertainer.

Midco has found itself in competition with the American retailer before, in 2014 Toys R Usopened a store in nearby Burton where Midco’s owner, Dave Middleton, has now traded for fourteen years. At the time, Mr. Middleton told the Burton Mail: “… good luck to them because I am going to give them hell.”

Like Toys R Us, The Entertainer has also been expanding its business in recent years.

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